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  • Writer's pictureMid Ulster Marketing

The Strength of Display and Re-targeting Ads

If you want to get the most out of your advertising budget, then you should definitely consider a strategic Google Display and Re-Targeted advertising campaign.

What if I told you that you could run highly targeted advertisements which promote your business to potential customers exactly when they are looking for the kind of products/services you have to offer?

Sounds too good to be true right? So what are display and re-targeting ads?

What Is A Display Advert?

Have you ever noticed how the adverts you see online always mirror exactly what you’ve recently been looking at? Perhaps you visited the Autotrader website a few days ago and now you keep seeing promotions from local car dealerships. It is no coincidence, those are display ads. You are seeing them because Google believes you fit the buying pattern of someone looking for those kinds of product/ service.

What is a Re-Targeted Advert?

Re-targeted adverts are similar to display adverts, but they are aimed at people who have previously visited your own website. The adverts can use the data from their visit to your site to personalise the advert. For example, if you are shopping online and leave the website without making a purchase, you may see adverts based on the exact same products you were just looking at.

Key Advantages:

  • Display and re-targeting adverts are surprising low cost for the value the offer. Prices are based on an auction style basis and can vary depending on demand, but generally a campaign can cost less than advertising in the local press.

  • They are highly targeted meaning the right people see your advert. This may be based on location, demographic, behaviour or interests to name but a few.

  • They are well timed, reaching potential customers when it looks like there is a good chance they are looking for your products/services.

  • They provide feedback about how many people have seen/clicked your adverts. This makes it possible to assess what you are getting for your money and benchmark against alternative methods.

  • They remind potential customers what they were looking for, in case they weren’t quite ready to buy the first time.

A well-managed display and re-targeted advertising campaign can be a very beneficial and cost effective strategy for businesses of all sizes. If you would like to have a chat about your company’s paid advertising strategy, Mid Ulster Marketing would be delighted to hear from you.


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