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  • Writer's pictureMid Ulster Marketing

3 Quick Content Tips for Success in 2020

“Content is king” for success on social media so here are 3 very quick tips to help you stand out from the crowd in 2020...

1) Put A Face To The Brand

Don’t be camera shy! Naturally most people don’t like to be in the spotlight, but people buy from people. Create content where you feature in person to tell your story, be relatable and to promote your business can be a powerful tactic especially for small business working locally.

2) It Doesn’t Always Need To Be Perfect

Don’t let “paralysis by analysis” and stress over tiny irrelevant details prevent you from posting regular content. This is something we see quite often. Why not utilise design resources such as Canva or Snappa to create professional looking images perfect for social media.

3) Let Your Personality Shine

Depending on the nature of your business, social media may be an opportunity to be more informal with your clients than other marketing methods would allow. Property Pal is a great example of this. Their award-winning social media is full of humorous and sarcastic content that people can relate to, making it highly effective.

Is your online presence up to scratch? Find out now with a free digital audit for your company.


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